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SYDNEY, 9 March, 2011 – Sydney-based creative
and strategic communications agency Bang, has announced the launch of a new
channel partner marketing tool called Pipeline.
Designed
specifically for IBM partners, Pipeline is a tailored marketing portal designed
to spark new opportunities and create qualified leads. Pipeline offers five simple
marketing campaign formats, each one designed and priced to generate maximum
return for partner and vendor investment.
Different
campaign packages include digital and integrated options for developing leads,
and executive roundtables to progress and close opportunities. Add-ons for
nurture and social media activities are also available. Bang has also
significantly revamped its telemarketing services included in Pipeline,
including a new cost-per-lead model.
All
campaigns are run on Campaign[x], Bang’s campaign management system that’s
delivered through the cloud. It lets partners view leads and ROI in real time
once lead generation activities are in market.
Karl
Uhrich, Account Services Director at Bang said, “We’ve already received
substantial interest from the partner community. Part of this may be because
the marketing mix has grown much more complex with the onset of social media
and digital streams. It seems that partners are looking for accessible, easy to
understand routes to market, but more importantly, ones that maximise their
marketing investment. Pipeline has been designed to help partners grow their
bottom line in a new way.”
“Pipeline
is a nice new addition to the options available for IBM partners,” explained
Annmaree Bonica, Software Channel Marketing Manager at IBM. “The program is founded on measurable results and growing market
share for IBM partners, particularly in the mid-market space.”
Bang
brings its experience working as a preferred Australian IBM partner marketing
agency since 2007 to the new model. Bang is talking to further b2b clients and IT vendors about
rolling out variant models which will help support other partner communities
around Australia.
For more
information go to: www.bang.net.au/ibmpipeline.html
Pipeline credits:
Account
Services Director: Karl Uhrich
Creative
Director: Samantha Krug
Copywriter:
Piers Twomey
Web
Designer: David Rennie
Illustration: David Rennie
Strategic
Director: Simon Steele
General
Manager: Simon Fitch
Managing
Director: Martin Mason
Account
Manager: Alastair Smith
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