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The Brand Foundations Report (BFR) is a patented process that’s unique to Bang. It’s usually only undertaken by businesses that are reviewing, repositioning or developing a business or product brand. This means that the entire process is pretty involved, including research, analysis, and a workshop for discussing key issues. Once we’ve developed the BFR, a communications plan is used to enable us to actually implement the brand programs we’ve recommended.
A typical BFR may look like this:
 Business objectives
Branding objectives
Brand vision, values and brand mission
Business and brand positioning
Business positioning in relation to competitors
Brand perceptions (internal and external, including style and tone)
Brand touch points and the buying process
Talk to us about how a BFR program may be developed for your organisation.
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