Charlie & Co.
Where’s the beef?
Bang
brands Charlie & Co.
Bang teamed up with prolific Sydney restaurateur couple, Justin and Georgia North, the duo behind Sydney foodie institutions Becasse, Etch and Plan B - to create a premium burger bar brand inside Australia’s premier retail location, the new Sydney city Westfield.
The result was the Charlie & Co. brand, as much a testament to quality produce as a tribute to the local artisan food producers who partner with the Norths. It’s a philosophy that creates a unique experience and strengthens customer relationships with both the Justin North and Charlie & Co. brands.
Once we established a shared vision and passion for the venture, Bang set to work creating conceptual designs, identity and a brand story that was applied across the entire creative scope: naming, menus, website, interiors, uniforms and packaging.
All elements used locally sourced, sustainable materials where possible in line with the brand, along with a look and feel using a mix of copper foiling and rust, contrasting against rough textures and uncoated fibrous stock designed to create harmony between the embellished and the ordinary.
The Charlie & Co. brand was inspired by the late “Hamburger Charlie” Nagreen, one of the original trailblazers of the modern hamburger in the state of Wisconsin, USA in 1885.
“It’s been a pleasure partnering with Bang to make it all happen. They firstly took the time to understand our vision, then brought it to life with a range of conceptual design options each underpinned with strategic rationale and a ‘story’ that can be applied to interiors, menus, the website – the entire creative scope.”
Georgia North, Charlie & Co. |