Cisco
BINGO% – 0% Financing program
Spot on results for Cisco Multi-year Services
Last year Cisco Services and Cisco Capital
ran a 0% finance program called “Zero to Hero”, incentivising Cisco Account
Managers (AMs) to drive new 0% Multi-year Service deals.
The campaign was well received and to
leverage its success, Cisco asked Bang to refresh the next phase of the
campaign with a fresh creative theme. We developed “BINGO%” – a program where
Cisco AMs worked in teams to complete several steps to cross off their BINGO
boards and close their 0% financing for Multi-year Services deals to be in the
running for $1,500 in Apple vouchers. This was supported by a microsite with
deal information and photos that kept Cisco AMs engaged and involved throughout
the campaign period.
So far, BINGO% has generated a strong
$30.73M in Q3 & Q4 pipeline revenue, in comparison to just $4.66M in Q1
& Q2 before the campaign launched.
Fabian Sossa, Marketing Manager, Cisco
Services said, “Bang helped us with a smart idea and microsite featuring live
visibility of new team deals all around Asia Pacific. This really boosted the
program’s competitive spirit!”
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