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Cisco Live! is a global event aimed at Cisco customers, partners and
IT experts. Cisco Capital, a subsidiary of Cisco Systems, commissioned
Bang to develop their booth, including a tactic to draw people people to the stand. Events like these are used by Cisco to raise awareness of its diverse offerings and generate business leads.
Bang created an interactive online game inviting participants to
‘Crack the Code’ for their chance to win one of five $1,000 prizes. The
mechanic used was a scratch card whereby participants entered their
unique code into an online game for their chance to win.
The game generated approximately 30 hot sales leads (4 times more
than expected), 500 genuine new sales leads and provided a fun and
engaging way to introduce potential clients to Cisco Capital finance
solutions.
It just goes to show a simple incentive can generate a high success rate.
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