For some clients the communications planning is carried out as a stand-alone service. For others it’s an extension of the Brand Foundations Report. Whichever fits for you and your business, the Communications Planning process allows you to identify the tactics you need to implement to meet your business and branding objectives.
The result is a clear vision of your marketing activities for the next three, six, 12 months or beyond, with budgets and ROI targets documented for your, and your management team’s reference.
The kind of issues we typically review in the communications plan are:
Review the business objectives and key opportunities in the market.
Align the business and the marketing objectives.
Review the target markets and audience/customer.
Review the market dynamics.
Review your brand positioning, perception and awareness.
Discuss messaging geared to target market and audiences/customers groups.
Discuss key brand touch points and the types of communication materials required.
Tie in the touch points review with the customer buying process and buyer behaviour.
Talk to us about the kind of Communications Plan required for your organisation.