Sometimes a communications issue just needs a fresh perspective. With a degree in psychology backed by a design diploma awarded with honours, Sam brings a bounty of award-winning creative and conceptual insights to the table. Having helped build Bang’s business as Creative Director for the last six years, she leads a team of talented misfits, designers and copywriters.

Sam loves seeing ideas with genuine 'wow' factor spring to life, and will tell you the pay off is when an audience truly gets it and reacts. It’s a two-way relationship based on the trust which can only come from brand authenticity and consistency across every channel. The real magic comes when customers feel like they’re part of an inspiring communications dialogue, not simply seeing ‘marketing’. Then and only then – anything is possible.

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