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DIRECT MAIL

 

Over the last ten years, we’ve built our business on a direct mail specialisation, so we know what works and what will give you the best return on your market investment.

When you work with Bang, you’re getting insight from a team that can integrate direct mail campaigns across print and online media. We’ll help you make the right decisions on prize incentives, solution offers, innovative and cost-effective printing methods, telemarketing dos and don'ts, response tracking, integrated web campaign management, contact lists, limitations set by the Australian ‘Do not call registry’ – you name it, we’re across it.

IBM CITRIX
The working landscape has changed forever. Virtual desktop PCs illustrate the shift being made from traditional computing to more efficient, more mobile working models.

With this idea in mind, Bang was tasked with rolling out and managing a demand generation campaign. The goal? To boost interest and sales around an important new product: a Citrix virtual desktop solution delivered in partnership with IBM. Our campaign featured a high-impact Direct Mail piece (DM), eDM version, landing web page and telemarketing to follow up, all communicating the cost and business benefits with migrating to a new virtualised desktop model.

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