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SYDNEY, February 13, 2012 – Sydney based distributor Express Online – part of Express Data – has outsourced its marketing function to
Sydney-based creative and strategic agency, Bang Australia.
With a goal
to develop greater value for its key vendors and channel partners, Express
Online has engaged Bang to manage its vendor marketing programs and partner
campaigns. Bang will also look after Express Online’s own branding, marketing
and messaging.
Express
Online is a distributor for major vendors such as Apple, Cisco, and Microsoft.
As part of
the new relationship, Bang has also added existing Express Online full-time
marketing staff to its Sydney office team.
Martin Mason, Managing Director at
Bang said, “We have
experience with this sort of model, through our previous work with IT
distributor, Cellnet. Now, we’re looking forward to taking the model even
further. Express Online will be able to utilise our strategic and creative
resources, in turn providing a more effective service to its own vendors,
partners and customers.”
Danny Moore, Managing Director at Express
Online said, “We
have worked with Bang over a number of years and have always appreciated their experience
and expertise in the IT sector. Outsourcing our marketing brings a number of
benefits, the most important being a more strategic, efficient and valuable
marketing approach for both our vendors and channel partners.”
About
Bang
Bang develops marketing strategies and creative
communications for clients including Cisco, Investec Bank, IBM, City of Sydney,
SSgA, G.J. Gardner Homes, S&P / ASX, Microsoft and more.
About
Express Online
Express Online (Exol) has developed an industry leading
online distribution business that has successfully serviced the Australian IT
industry since inception in 2002. With the acquisition of Simms International,
Exol brings together the efficient systems, distribution services and financial
strength of Express Online with the high growth sales engine, leading sales
engagement, relationship ownership and support skills provided by Simms
International.
For
more information or to arrange an interview, contact:
Bang Australia Pty Ltd
+61 2 9512 0102
Martin.mason@bang.net.au
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