The working landscape has changed forever. Virtual desktop PCs illustrate the shift being made from traditional computing to more efficient, more mobile working models.
With this idea in mind, Bang was tasked with rolling out and managing a demand generation campaign. The goal? To boost interest and sales around an important new product: a Citrix virtual desktop solution delivered in partnership with IBM.
Our campaign featured a high-impact Direct Mail piece (DM), eDM version, landing web page and telemarketing to follow up, all communicating the cost and business benefits with migrating to a new virtualised desktop model.
Drawing on a rugged landscape style creative theme implying freedom, mobility and the weight of a generational shift – our integrated campaign generated significant interest, proving to be a memorable and engaging experience for IT Managers across Australia.