We're working closely with Investec to help the bank establish a strong foothold in the Australian market. A new financial player in the Australian market, with a young, dynamic and innovative team, Investec’s brand positioning is “Out of the Ordinary”. So unlike your usual, everyday bank, Investec focuses on the entrepreneurial spirit – collaborating with cross-industry, higher net worth individuals and businesses with a more financially strategic offering.
As CEO for Investec in Australia, David Clarke says, “It isn’t that we do different things; it’s that we do things differently.” The brand icon is the zebra – representing distinctiveness, strength, elegance, and intelligence.
Bang and Investec share a philosophy about a healthy, two-way dialogue with customers. The bank believes vehemently in building strong and long-lasting relationships with its clients. Bang’s role is to ensure this strategy plays out in all pieces of advertising and communications.
Investec’s corporate brochure needed to literally and metaphorically spell out that the bank is not a traditional financial organisation. As one of the first entry points for Investec prospects, we wanted to ensure the brochure intrigues and leaves a lasting impression.
The key brand style requisite of having 50% white space, along with strategic use of the zebra iconography and the Investec ticker motif, delivers a memorable piece with a premium, luxurious feel.
Investec have reported favourable responses to the brochure, satisfied that it captures and articulates the core Investec brand values of ‘cast-iron integrity, client focus, dedicated partnership, and distinctive performance'. |