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SYDNEY, 19 October, 2011 – Creative communications agency Bang is behind this week’s launch of a
new integrated advertising campaign for S&P Indices in Australia.
S&P Indices
and ASX have again joined forces, this time to launch a new range of S&P/ASX
Fixed Income Indices, which will offer Australian investors a benchmark to
measure the performance of government and corporate bonds amidst increasing
market volatility.
The campaign
strategy is based on the new S&P/ASX Fixed Income Indices delivering “an
insightful new benchmark for savvy Australian investors”, as a resource that
cuts through complexity and clutter to provide “All You Need to Know” with a single number – the financial index.
Bang’s creative
execution uses the campaign theme “All You Need To Know” paired with the
tagline “S&P/ASX – Australia’s benchmarks.” The design draws on ‘word
search’ style puzzles to illustrate the simplicity of the S&P/ASX offering
within an environment of ever increasing financial complexity.
Launching
October 13, Bang and its media buying partner DWA have rolled out the integrated advertising campaign in The Sydney Morning Herald, The Age, The Australian and The AFR,
plus online banner advertising, and Out Of Home lift and lobby placements.
Karl Uhrich, Account Director with Bang said, “This
work with S&P Indices follows a successful multi-agency pitch held in
August. We’re thrilled to see the campaign come together nicely to help build
brand awareness for the S&P/ASX partnership in the Australian financial
marketplace.”
Christopher O’Brien, Managing Director at
S&P Indices, said,
“As the first independently produced fixed income index in Australia, it was
very important for us to engage a local agency with specific Australian
knowledge. Bang met these needs, and their campaign execution presents our
unique strengths in a simple and memorable way.”
Credits:
Creative Director: Samantha
Krug
Senior Designer: Jenna Niven
Copywriter: Piers Twomey
General Manager: Simon Fitch
Account Director: Karl
Uhrich
Account Manager: Alastair
Smith
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