Social Media is now a key relationship-building platform, for all of us individually, and for entire organisations.
In a world where buying decisions are increasingly being made on the strength of relationships and recommendations made in online groups and forums, social media is becoming more and more integrated with the communications mix.
Your social media strategy should be central, not peripheral, to your overall business and communications plans. Content is a big consideration: what are you going to say? Are you going to focus on product or services/consultative information? Who is going to say it? Do you have a social media guru in house with expertise and communications flair, or are you going to hire someone or work with an agency?
Talk to us about how social media can be integrated with all your mainstream marketing programs.